LAUNCH WITH INTEGRITY

Where your righteous mission meets its righteous platform.
Built for Christian entrepreneurs who value integrity over manipulation.

Explore Our Strategy View Brand Assets

Brand Colors

A modern palette that communicates strength, growth, and clarity

Color Palette

Our colors reflect our commitment to modern, trustworthy design that stands out while maintaining professionalism.

ONYX

SNOW

LIME

LIGHT

DARK

SMOKE

Color Psychology

Onyx (#363636): Strength, stability, and professionalism. Creates contrast and authority.

Lime (#98CE00): Growth, freshness, and innovation. Our primary accent for energy and action.

Snow (#FFFFFF): Purity, clarity, and space. Provides breathing room and clean aesthetics.

Usage Guidelines

Primary Colors: Onyx for text, Lime for CTAs and highlights.

Backgrounds: Snow for primary backgrounds, Smoke for secondary areas.

Accessibility: Maintain 4.5:1 contrast ratio for text. Lime on Onyx for maximum visibility.

Gradients: Lime to Lime Light for subtle gradients. Lime Dark for hover states.

Logo System

Complete logo family for all applications

Wide Logo • Dark

For light backgrounds

Primary Logo • Minimum width: 150px

Wide Logo • White

For dark backgrounds

Inverted Variant • Dark backgrounds only

Square Emblem • Dark

For light backgrounds

Favicon & Social Profiles

Square Emblem • White

For dark backgrounds

Dark Background Square

Logo Usage Guidelines

Clear Space

Maintain clear space around logo equal to 1x the height of the “R” emblem.

Minimum Size

Wide logo: 150px width minimum. Square emblem: 40px width minimum.

Background Contrast

Use dark logo on backgrounds ≥30% white. Use white logo on backgrounds ≤30% white.

Typography

Bold, modern typography system for maximum impact

League Spartan

Headings • 700-900 Weight

LAUNCH WITH INTEGRITY

H1 • 4rem/900 • All Caps

Where Righteous Missions Launch

H2 • 2.8rem/700

Simple, transparent pricing with no hidden fees

H3 • 1.5rem/600

Montserrat

Body • 300-500 Weight

RunOn21 is the platform for Christian entrepreneurs who’ve completed The Pursuit. We provide a simple, affordable alternative to complex and manipulative existing platforms, capturing a specific values-aligned market.

Body • 1.1rem/400 • Line-height 1.7

Revenue comes from monthly subscriptions plus transaction fees, with growth driven by community referrals and strategic partnerships with Christian business programs.

Light Italic • 1.1rem/300

Built specifically for Pursuit graduates who want to launch their God-given offers with integrity, not manipulation.

Medium Weight • 1.1rem/500

Lean Canvas

Business model visualized for Kingdom entrepreneurs

Problem

Platform misalignment for Christian entrepreneurs
High cost & complexity of existing solutions
Manipulative marketing tactics in traditional platforms
Lack of Kingdom-focused community

Solution

Simple, affordable launch platform ($29-79/month)
Righteous templates without manipulation
Built-in Kingdom community
Fast setup (hours, not weeks)

Unique Value Proposition

“Launch your God-given offer on a platform built for Christian entrepreneurs who value integrity over manipulation.”
“Where your righteous mission meets its righteous platform.”

Unfair Advantage

First-mover in Christian entrepreneur niche
Community lock-in with network effects
Authentic values alignment
Potential partnership with The Pursuit program

Customer Segments

Primary: Pursuit graduates (1,000+ entrepreneurs)
Secondary: Christian entrepreneurs, values-based coaches
Tertiary: Non-profits & ministry organizations

Key Metrics

Acquisition: CPA, conversion rate
Engagement: Active offers, community participation
Revenue: MRR, LTV, churn rate

Channels

Direct outreach to Pursuit graduates
Content marketing (blog, podcast)
Partnerships with Christian programs
Community-driven referral program

Cost Structure

Fixed: $11,500/month (dev, support, marketing)
Variable: Payment processing, hosting
Break-even: ~230 Pro plan customers

Revenue Streams

SaaS Subscriptions: $29-79/month
Transaction Fees: 5% on all sales
Projected Year 1: $129,600 ARR
Projected Year 3: $648,000 ARR

Brand Principles

Core values that guide every aspect of RunOn21

Integrity First

We reject manipulative marketing tactics. Every feature and template is designed for honest, transparent communication.

Service Over Sales

Our platform exists to help Kingdom entrepreneurs serve their communities, not just make sales. Impact drives our metrics.

Community Built

We grow through authentic connections, not just transactions. The RunOn21 community is our greatest asset.

Sustainable Growth

We build for long-term impact, not quick exits. Our pricing and features support sustainable entrepreneurship.

Radical Simplicity

Complexity is the enemy of execution. We strip away everything that doesn’t directly help entrepreneurs launch.

Kingdom Alignment

We measure success by Kingdom impact, not just revenue. Our mission aligns with Proverbs 21:21.